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Digital Subscriptions > Newsweek International > 17th June 2016 > IN FOR A PENNY

IN FOR A PENNY

Could micropayment platforms like Holland’s Blendle help save journalism?

@ADCuthbertson

GOOD SCIENCE

WHAT SPOTIFY AND TIDAL did for music, a Dutch startup wants to do for journalism. Blendle, founded four years ago by two journalists, has set out to combat a “toxic mix”—the rising popularity of ad-blocking software and the steady decline in sales of newspapers and magazines. “There is a problem in the industry with how you make money with quality journalism,” says co-founder Alexander Klöpping. “It’s getting harder and harder for publishers. Music has its own platform. Video has its own platform. So we thought, Why hasn’t it happened for journalism?”

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