Arguably Britain’s poshest mainstream supermarket, Waitrose has been trialling yoga at some of its stores. The company has been inviting customers to join classes at three of its shops – in Basingstoke, Newbury and at its new Banbury shop, which opened earlier this year - for a trial period.
“We know that overall wellbeing is increasingly important to our customers,” said Moira Howie, the company’s nutrition manager. “In addition to eating well they can now relax and enjoy the benefits of yoga in selected stores, while meeting new people.”