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Digital Subscriptions > Professional Beauty > December 2023 > Customer service room 101
  
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4 MIN READ TIME
WARD’S WORLD

Customer service room 101

As both providers and consumers of services, beauty professionals are experts in what makes a great customer journey, but there is always room for improvement. Hellen Ward shares her top tips

I can hardly believe it’s the end of the year and we are entering our busiest time. Where has 2023 gone?

December is a funny time for salon owners who aren’t running columns.

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View Issues
Professional Beauty
December 2023
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Other Articles in this Issue


EDITOR’S COMMENT
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December is traditionally a time to take stock
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Our latest survey shows significant strides
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Our exclusive monthly benchmarking stats for each sector of the market
Events
On the scene
Behind the scenes at the parties, launches and events in the world of beauty, aesthetics, spa and nails
Business Tips
Ask the Experts
Our beauty experts answer your questions about every aspect of running a salon or spa business
Interview
Talking to… Ana Klein and Ellie Wright
The co-founders of make-up’s answer to Drybar tell Lollie Hancock about how they’re shaking up the make-up service industry, one client at a time
Brows
Brow wow
We explore some of the top brow courses to help you become a true face-framing pro
Master stroke
So, you want to be a brow pro? Kezia Parkins quizzes the experts about the most popular and profitable services to train in
Marketing
Under the influence
Influencer marketing is becoming an increasingly effective way for salons and spas to attract clients and boost business. Ellen Cummings explores the best practices for success
Skincare
Dry or dehydrated?
While dry and dehydrated skin have similarities, they need to be treated in different ways. Kezia Parkins gets the expert lowdown
Interiors
Woodland wellness
The latest Aqua Sana spa renovation at Elveden Forest is the brand’s biggest to date. Ellen Cummings gets the lowdown
In the kit
In the kit with ... Helen Ward
Professional Beauty’s Educator of the Year 2023 and owner of Sirens Hair & Beauty Salon and The Hair & Beauty Directory shares her five must-have products
Treatment news
Sculpt & smooth
New facials nourish and hydrate and we try out two very different body sculpting treatments
New products
Hydration stations
This month’s launches include everything from seasonal nail collections to multi-purpose balms and ocean-powered skincare
Q&A
FLAIR FOR MASSAGE
Anna Tsankova has had a year full of wins, including two medals for the UK at The World Massage Championships. She tells Kezia Parkins about how to stand out and how to deal with failure

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