Alongside the emergence of so many male celeb skincare and/or nail lines, there are other dynamics at play in terms of male grooming, as both Harry Styles and Machine Gun Kelly, as well as Jared Leto to some extent, have moved into gender neutral dressing, blurring the lines of traditionally defined masculinity.
Middle-aged actor Paul Rudd was in 2021 voted People’s Sexiest Man of the Year, and while always quietly good looking, he has never had the typically hunky muscular body type of the more traditional choices like Chris Hemsworth or Channing Tatum. At the time, Ruud revealed to Page Six that he uses concealer on his face.