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Digital Subscriptions > Quill & Quire > JUNE 2016 > Art and commerce

Art and commerce

Producer Barry Avrich writes more about the business of movies than the movie business


Moguls, Monsters and Madmen: An Uncensored Life in Show Business

Barry Avrich

ECW Press

CONSIDERING THAT Barry Avrich’s book about his life in marketing and documentary moviemaking presents itself as the story of “a kid from Montreal who has nothing extraordinary” yet “could have so many dreams come true,” it’s only reasonable to ask just what Avrich dreams about. The answer, it would seem, is fame, money, and power.

Now in his mid-50s, Avrich describes growing up in Montreal in thrall to people who had what he didn’t. But it was a particular kind of famous, rich, powerful person young Barry wished both to know and become: the show business mover and shaker, the one behind the spectacles that lit up our lives, the one who made the magic happen, and profited mightily as a result. Aware that he was not destined to be the guy people came to see, he set his sights on the guys who made people line up for a glimpse of the stars.

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