WORDS & PHOTOGRAPHY CHIPPS
Jeff Steber is the first to admit that he’s not the best guy to be running a bike business. He’d rather be in his workshop, hot TIG welder in hand, knocking out prototype frames for a crazy idea that might see the light of day two years down the road.
However, that’s not the way that small businesses evolve. Jeff started making full suspension bikes in his garage in the early ‘90s and quickly found himself riding a runaway train of success as riders flocked to buy his wares. By the time the iconic M1 downhill bike appeared a couple of years later, Intense Cycles was most definitely on the map.