iPhones have never come cheap, we knew that. But trick out the XS Max with 512GB storage and it ramps up to £1449.
You could buy a tidy Ford Fiesta with that kind of money, and have enough change to snag a pair of fake Ray-Bans for the ride.
Use the iPhone XS Max and it starts making sense, though. The way the screen surround sticks at 3mm all the way around, bar the notch, makes it look like a work of art. Get this thing a spot in the V&A already.