Kickstarting from Scratch
Their first crowdfunding campaign successfully finished, Holly Gramazio reveals five big things the Art Deck team lea rnt: from nailing stretch goals to grabbing attention
“ 90% of what matters is the stuff you’ve already done.”
Well. We’ve finished our Kickstarter. After months and months of (admittedly intermittent) planning, and four weeks of repeatedly refreshing our Kickstarter page, it’s over.
And we’re just delighted with how it went. We hit our target in two days, which meant we could relax just a little bit for the rest of the month; and then steady pledges with a last-minute surge took us to £19,000, a lot more than our initial ask of £7,000.