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Over the last two years, it’s safe to say veganism is on the rise. The demand for vegan products has gone through the roof, with statistics from The Vegan Society showing that there were more vegan products launched in the UK than any other nation in 2018. Many reporters have predicted that 2019 is the year that veganism will go mainstream with a recordbreaking 250,000 people signing up to take part in Veganuary earlier this year. Even those that have not yet fully embraced the vegan lifestyle have become more conscious and open to trying new products, with an incredible 92% of plant-based meals consumed in the UK eaten by non-vegans last year, according to The Vegan Society. The misconception of vegans eating nothing but salad leaves and fruit is well and truly becoming debunked. The vegan sections in supermarket freezers and fridges are getting bigger by the day and constantly being stocked with new and exciting products to try. With the ever-growing popularity of being a vegan, more non-vegan companies have decided to jump on the meat-free, dairy-free wagon as well – but the question is, will it be advantageous or will this only hinder what we are trying to achieve in the long term?