FIRST REPORT
JAECOO 7
Is the beauty of our new cheap family SUV more than skin deep?
WHY WE’RE RUNNING IT To find out why newcomer Jaecoo is one of the UK’s fastest-growing brands
A year ago, nobody had ever even heard of a Jaecoo, let alone seen one. Yet now these SUVs are everywhere, with Jaecoo having taken more than 10,000 orders for its debut model, the mid-sized 7, in just seven months since its UK launch in January. That has helped it and sister brand Omoda take a 2.71% share of the UK market (as of July) and only continues their global expansion: the Chinese duo have sold more than 570,000 vehicles in 44 markets in just over two years.
It’s an amazing achievement for a totally new brand to the UK, with only a single model (at least until the compact 5 arrives in October). It’s easy to see why, however, with a combination of a product that offers big value for money, an impressive seven-year/100,000-mile warranty and, perhaps most importantly, a remarkable dealer network.