CONFIDENTIAL
WHEN LUCA de Meo took the top job at Renault in 2020, the company was dealing with the fallout from ex-chairman Carlos Ghosn’s arrest and had well-publicised money problems and a fractious relationship with Alliance partner Nissan – all of which, he said, was part of the role’s appeal. “If you look back at my career, I’ve always tried to go where there was something to do and where I feel I can make a difference,” he said. The Italian’s mission now is to make Renault “the greenest brand in Europe” by 2030.