CONFIDENTIAL
THINK OF ROLLS-ROYCE, and you think of that grille, no doubt. Which prompts the question: will the luxury marque’s debut EV need such a big mouth?
CEO Torsten Müller-Ötvös implied it’s not a tradition that will die easily. “Watch this space,” he said, chuckling. “I don’t want to give anything away, but one thing I can tell you is that it will be a proper, proper Rolls-Royce. It deserves the nameplate, it will be peerless and our clients will love it. First of all, we are building a Rolls-Royce, and secondly it’s electric – not the other way around.”