JLR steps into electrified future
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Range Rover EV is likely to benefit from tech tie-up with BMW
Thierry Bolloré’s radical reinvention plans for Jaguar Land Rover centre on the electrification of both brands.Under the plan the firm will launch six pure-electric variants over the next five years, starting with the Range Rover EV in 2024.
All Land Rover models will offer a fully electric powertrain option by the end of the decade in line with the brand’s ambition to achieve a 60% EV sales mix by that point. The electric Range Rover, which will serve as a rival to the BMW iX and Mercedes-Benz EQS SUV, remains under wraps (even camouflaged prototypes have yet to hit public roads), but visually it is unlikely to differ substantially from the ICE-powered car. The subtle evolution of the Range Rover’s design over the years suggests its recognisable silhouette is intrinsic to the nameplate, so it is likely to be maintained for all powertrain variants.