CONFIDENTIAL
CUPRA HAS BEEN a standalone entity for four years now, and it’s high time to consider it as a fully fledged brand in its own right, according to Seat and Cupra CEO Wayne Griffiths. “I see them as two brands with clear identities under one company, both within the Volkswagen Group,” he said. “It irritates me when I see Cupra written as Seat’s sub-brand. Cupra is a standalone brand within the same company.”