BUSINESS
Jim Holder
INSIDE INFORMATION
Competent new hybrids are fuelling Honda’s UK growth
WHAT OF HONDA, once found manufacturing in Swindon, selling more than 100,000 cars and offering a line-up as diverse as could be – from the NSX, S2000 and Type R performance cars to the quirky Insight and Legend, the wilfully different Civic and that quintessential head-overheart purchase beloved by pensioners, the Jazz?
From the heady heights of 2007, when it topped out in volume terms, skip to last year, when it registered a market share of around 1.6% and 26,000 cars (albeit amid a pandemic and a chip crisis) with just four mainstream models on sale.