COMMENT
Steve Cropley
MY WEEK IN CARS
MONDAY
It’s no easy assignment, taking a positive view of a week as terrible as this. The only viable approach seems to be to be thankful for the life you lead and make the best of your opportunities.
This, at least, is how I tried to tackle a trip to Morgan’s headquarters in Malvern Link, where (for one evening only) they had cleverly turned the new reception centre (cafe, shop, showroom and heritage hall) into a launch venue for 150 guests to view the new Super 3, the latest hugely enticing iteration of the company’s three-wheeler.
Two big positives made the trip worthwhile. One was seeing how densely this happy event was peppered with people who really care about these quirky cars (admirers, owners, dealers and a smattering of hacks). Second was how, despite its sale three years ago by the Morgan family to Italian investors, the company’s mission appears to be unchanged except that its talented, energetic and remarkably youthful management team now have backing to match their ambition. I hear that more good things are coming.