The apparent decline in passing trade is a subject occupying the minds of many shop-owning dealers. But some, such as Brentford’s Hill House, have taken matters into their own hands by staging promotional events to encourage attendance.
On April 23, the antiques and decorative arts specialist will hold a special St George’s Day 20% off event and snooker challenge. Taking place on the gallery’s full-size billiard table, visitors can challenge a member of the gallery staff to a 10-minute round of snooker for an additional 5% off an object of the customer’s choice.