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Digital Subscriptions > Antiques Trade Gazette > 2351 > In the Masterpiece mix

In the Masterpiece mix

Cross-collecting is key to a fair gaining enthusiastic new fans of winning format

During Masterpiece London, Zoe Karafylakis Sperling of Hauser & Wirth, the international modern and contemporary art gallery, reflected that the event made for a change from the gallery’s typical large, frenetic, contemporary art fairs.

“This is very civilised,” she said. “It has given us many opportunities to talk to people, some of whom we already know as existing clients. We’ve been watching the fair for a few years and thought that this was the right time to join.”

Among the other fairs the gallery attends are various editions of Art Basel, run by MCH Group, which earlier this year became Masterpiece’s majority shareholder. And before Masterpiece opened there was speculation that Hauser & Wirth’s participation was a step towards altering the fair.

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About Antiques Trade Gazette

Published every week since 1971, Antiques Trade Gazette is affectionately known as ‘the Bible of the antiques trade’. A long tradition of authority, integrity and accuracy, makes it the essential read for everyone who loves antiques. With a subscription to Antiques Trade Gazette, you’ll stay ahead of all the developments in the art and antiques market, plus you’ll enjoy • A comprehensive auction calendar – see when and where every sale will be happening • Exclusive interviews with dealers, giving you the inside track on the trade • Breaking news on key industry developments • Secrets, stories and tips from leading specialists and collectors • Top lots advertised by auctioneers • Previews of the best art and antiques fairs and markets • Special supplements focusing on specific collecting areas

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