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Digital Subscriptions > DNA Magazine > DNA #214 | Underwear Review And Entertainers > RUF DIAMONDS


From modest beginnings (just four pairs of jeans), Rufskin now celebrate 15 successful years. Hubert Pouches and Douglas Coats are the photography and design dynamos behind the sexy, sometimes subversive, global menswear brand. Together, they look back at their achievement.

DNA: How did the Rufskin story start? What inspired you to create the first pieces, and what were they?

We started the company with denim, actually. Hubert was helping a friend with his line and designed four jeans in addition to his own collection. Our friend decided to go back to car design so we went ahead and honored the orders we took at Magic in Vegas [an international fashion expo].

You have the Rufskin Denim jeans range, you also had a denim bikini brief at one point. Is denim still a favourite fabric?

The company was created around denim and the stretch denim underwear line came immediately following because it was the primary concept of Rufskin. Hubert, while working in Brazil, allowed us to add the underwear, swimwear and the sportswear collections soon after. But the company itself prides itself on Rufskin Denim.

What were the options for sexy men’s jeans back in 2001?

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About DNA Magazine

DNA #214 is as well packed as a stripper's jockstrap! In fact, our underwear review features several well-packed jockstraps we think you'll love, plus 12 more pages of the underwear brands that are making men's junk happy all over the world! Our favourite Aussie blond bombshell, comedian Joel Creasey stops by for a chat and delivers some amazing gossip about his famous chums, his hot new boyfriend, and his complicated relationship with the Sydney Swans football club! A great read. Meanwhile, he was once the world’s most famous twink, now actor Randy Harrison who played Justin Taylor in Queer As Folk, has turned 40! He still looks amazing and has heaps to say about his QAF days, working in theatre and life in the US in the age of Trump. Erotic fiction writer, Jack Ladd shares some of the secrets of his writing style and reveals that not all his stories are fiction – yes, some of the raunchiest scenes are semi-autobiographical. His latest sexplosion, Oscar Down Under has fans, er, coming back for more! It's almost a year since George Michael’s passing and a re-release of one of his finest albums with heaps of added material is reviewed this issue. Plus, in theatre news, we look forward to the latest revival of The Wizard Of Oz Down Under. In books we review the latest from Maupin and Hollingshurst, and on TV we're watching the revival of Will And Grace and asking, was it worth the wait? Iconic fashion brand, Rufskin celebrate their 15th anniversary and we take the opportunity to chat to the men behind the success (and have another look art some the sexy imagery that goes with their clothes). We hope you love Vladimir Momotov on the cover and all the good things inside DNA 214.