“Unbeatable global call tariffs” and “Tomorrow is here” read the hoardings on either side of the 200 – promoting Neon, a mobile telecoms service offered by the Naismith company, named after its billionaire founder Joshua Naismith (David Harewood), whom the Tenth Doctor will go on to encounter in The End of Time (2009-10). Naismith’s Neon is not to be confused with the LG NeON® mobile phone range, announced between production and broadcast of the episode.
Joshua Naismith (David Harewood) in The End of Time (2009-10).
An LG NeON phone.