WORDS LAURA POTTER
Three-quarters of women in the UK would like to make time to do more exercise, so why are we struggling to keep up the habit? ‘It comes down to your athletic identity,’ says Simon Marshall, sport psychologist and co-author of The Brave Athlete: Calm Th *ck Down And Rise To The Occasion (VeloPress, £21.95). ‘You form attitudes and beliefs about roles you play, so you have an identity as a partner, an employee, a friend.