Creative Photos
Find the right format for your shots
Shoot and edit in an iPhone image format that suits your photography needs
The iPhone 12 Pro and 12 Pro Max enable you to shoot photos in a wide range of image formats – HEIF, JPG and AppleProRAW. But which format should you be using? If storage space is an issue then a 2 MB High Efficiency Image Format photo will take up 90% less space than a chunky 20 MB Apple Pro RAW snap! To share a shot on social media, then a 3 MB .JPG file is a good compromise as it has more information to work with than an HEIF file but it’s lighter than a ProRAW file. However if you need more quality and control in the edit stage then ProRAW enables you to use Photos to reveal missing colour and detail.