Editor’s opinion
NEW iPAD PRO EMERGES
APPLE HAS CONSISTENTLY released new iPad Pro hardware since its original launch way back in 2015, apart from a brief hiatus in 2019, but after the 6th generation iPad Pro came out in 2022, Apple put the brakes on. That’s not a complete surprise: with an M2 chip it was already powerful enough, possibly too powerful for some, so releasing an almost identical version with a slightly faster M3 chip probably wouldn’t have done much good for sales. People tend to hold on to their iPads for a long time, and unlike a MacBook, which is arguably a more essential device, Apple needed to do more to win over customers.