GOOGLEAND FACEBOOK have signed groundbreaking revenue– sharing agreements with news organizations in Australia, following legislation by the Australian government to force through such deals if they were not reached voluntarily.
The News Media And Digital Platforms Mandatory Bargaining Code is intended to “address the bargaining power imbalances” between digital platforms and news organizations, which have seen revenues shrink and jobs lost as advertisers move elsewhere. But observers criticized the influence of interests such as Rupert Murdoch’s News Corporation, which is seen as close to the Australian government.