Sports Insight  |  June 2013
• Understanding shopper behaviour - how sports retailers can make their brands more appealing
• First class customer service - why it’s a sports shop’s trump card • Replica football kit - significant battles are taking place both on and off the field in the English Premier League • Social media - the opportunities it offers independent retailers •
Georgie Twigg - the youngest member of GB’s London 2012 women’s hockey squad talks about her sporting life
• Click and collect - it’s not only popular with customers, it could also boost footfall into your physical store • Mud, sweat and tears - the rise of the new breed of obstacle race • Call to action - telesales has the potential to produce big bucks when you do it right
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Articles in this issue
Below is a selection of articles in Sports Insight June 2013.