At the turn of the 2oth century, the Sporting
Life Publishing Company initiated the production of cabinet cards featuring baseball players as a promotional tool and to compete with their rival, The Sporting News. This concept of advertising was much the same as had been
used by the tobacco and candy industries little more than a decade earlier.
However, this new set was a huge advancement in appearance and design from most of the past N Series Cards. Th ese high-quality 5 1/4” x 7 1/2” cabinets depict a Carl Horner Studio portrait with his name, fi eld position and team printed below.