MICRO CHANGES BIG IMPACT
Make a pledge to keep the conversation going. The more we talk about the issues we face, the more change will happen
Women have the right to run free. But instead most women tell us they run routes that they think are safer, they only run in well-lit locations, they don’t run at night, they don’t run alone, they cross the road or double back, they run with their keys in their hand, they fake a phone call to a friend and many have 999 dialled in ‘just in case’.
Women change their behaviour because that’s what they’ve always done. It’s easier to accept a loss of freedom than change the world.
But our #WEWILL campaign is NOT asking women to change their behaviours out of fear and is NOT asking women to give up running. Instead, the campaign is focusing on changing behaviour and attitudes towards women and promoting and supporting the positive actions we can all take. These small, individual commitments add up to positive and collective action that creates real, long-term change.