A collection of automaton advertising signs formed for two dedicated enthusiasts over a 10-year period was offered in a sale on March 12 at the Drouot auction centre in Paris held by Auction Art Rémy le Fur (27% inc. tax buyer’s premium).
These animated advertising panels, which were displayed in French shop windows, aimed to bring an eye catching, light-hearted touch to the promotion of everyday objects such as cleaning products, biscuits, chocolate and pharmaceutical items.
The collection, which numbered around 110 lots spanning the 20th century, had featured in a special exhibition dedicated to this particular area of promotion at the Musée National in Monaco in 2008.