Heat  |  5th January 2019
LISA'S REVENGE
Heads up, Ant McPartlin: hell hath no fury like a sacked Lisa Armstrong. They may now be officially divorced, but things are still as bitter as ever between the former couple, and it looks like the new year promises little hope of respite. The reason, we’re told, is that Lisa is still fuming about the rumours that she’s being axed from her job at Britain’s Got Talent to make way for her ex’s
triumphant return to filming. But she’s not about to slink off quietly without sticking up for herself – not when she has the option for revenge.
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Heat magazine (also known as Heat World), was published by Bauer Media Group in 1999 and has become the source that fuels the scandalous conversation about the celebrity world and set popular culture alight! Initially launched as a general interest entertainment magazine, a couple of revamps later, it rebranded and repositioned itself as a gossip orientated magazine which didn’t take itself too seriously.
The rebrand of Heat magazine was timed to coincide with the launch of a commercially successful reality TV show, Big Brother. By jumping on the hype of this show and launching covers with Big Brother contestants alongside focused content on the show, circulation quickly grew - now with a regular circulation of over half a million!
This gossip focused mag created its own individual tone of voice which women gravitated towards as they revelled in the scandal which often engulfs the sparkling celebrity world.
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