There is no end of advice out there telling you what watches to buy. But it is much simpler to flip it around and tell you what watches you should definitely not buy. Finding nice watches is easy. But some people seem to have great difficulty avoiding the horrible ones.
The biggest problem is not being honest about why you are buying a watch in the first place. Do you want a time telling device that you find pleasing? Or a shiny emblem to let people know how splendidly you are doing?