It was supposed to be all about the R2... instead it was the R3 and R3X that stole the show. By mashing together hatchback, SUV, retro and futuristic vibes R3 previews a production model that could be just the ticket for exploding Rivian sales beyond the US.
Why? Because the R3’s compact proportions and hybrid hatch/crossover styling are right in the slot for Euro tastes. The fact there are echoes of MkI VW Golf, a pinch of Lancia Delta, and some Lada Niva in the silhouette doesn’t hurt either. “It’s like a crossover meets an SUV, meets a hatch, meets a wagon, meets a bunch of things. We say it has the soul of a rally car,” Scaringe explains.