As part of the promotion for the Sainsbury’s Children’s Book Awards an exclusive Peppa Pig title is on sale in Sainsbury’s stores. The interactive Shop With Peppa has been produced in association with the BookTrust charity and features a ‘complete series of day-to-day activities’. The BookTrust will not profit from sales of the £3.99 title, but a spokesperson said, ‘We’re working with Sainsbury’s because we are both passionate about getting children reading and the Sainsbury’s Book Award and in-store activity is a great way to engage families with reading enjoyment.’