Instagram: Stories and Highlights
Use these tools to develop and connect with your intended audience
Engaging with your online audience isn’t just about posting regularly. Instagram offers a variety of tools for drawing attention to your work, including Stories and Highlights. Instagram describes Stories as a way to “share all the moments of your day, not just the ones you want to keep on your profile”. With a Story, people will see multiple photos and videos, appearing as a slideshow reel from the last 24 hours. To create a Story, access your camera, take a photo or record a video, and select Add To Story rather than your feed. After you’ve recorded content, there’s a range of filters, plus text and drawings that can be added.