Post-production
Under-edit and over deliver
The main point with editing is to not get carried away and over-edit your images. Lifestyle photography is all about portraying real life in an authentic way, so over-saturated or contrasting images just don’t work as they are not believable.
When you have been hired as a professional, presenting your work in a highly professional manner is important. For a portrait session, I will put together a slideshow and image combinations that can be viewed in my studio. For commercial clients, I will also produce a slideshow accompanied with my hero shots or even mock options for editorial, billboards and marketing in general. This doesn’t necessarily mean that your images will be used in this way, but it shows that you have gone the extra mile to fulfil your client’s requirements.