FROM THE EDITOR
VISION
BY ANDREW CREAGH
Looking for something of value we may have lost…
As a visual medium, you might expect DNA would have explicitly explored ideas around “vision” before now. Collaborating as closely as we do with designers, artists and photographers, we work with visionaries every day, which is a privilege and joy.
But “vision” is a word that comes with some baggage. There’s the woo-woo mysticism of a Stevie Nicks “crystal vision”. There’s the peasant children’s religious visions of angels and the Virgin Mary that made Fatima in Portugal a place of pilgrimage. There’s ghosts – but are they visions or apparitions? And then there’s the most dreaded vision of all – the corporate vision, delivered via PowerPoint with a slideshow of inspirational images and a spreadsheet. Urgh!