THE LONG GAME
Puzzle & Dragons
A progress report on the games we just can’t quit
Developer/publisher-Gungho Online Entertainment
Format-Android, iOS
Release-2012
T here are two pillars to a free-to-play game’s longevity: successful monetisation and rapacious power creep. How do you get people to keep spending money? Offer something they don’t already have, that will make them significantly stronger. Puzzle & Dragons, the breakout gacha success story, celebrated its ninth anniversary in February – and its continued success is perhaps best expressed in damage values.