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26 MIN READ TIME

Generation less

“Our enormously productive economy demands that we make consumption our way of life, that we seek our spiritual and our ego satisfaction in consumption. We need things burned up, worn out, replaced and discarded at an ever-increasing rate.” Victor Lebow, Journal of Retailing (1955)

Think back to 1955 – a time before supermarkets and Black Friday, before every household had a TV (or three), before you would order a simple coffee and be assaulted with a myriad of choices as to how it is made. And already consumerism was a problem.

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Find the complete article and many more in this issue of Be Kind - May 2019
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Other Articles in this Issue


Be Kind
Most of us are lucky enough to have someone who taught
IN THIS ISSUE
Most toothpastes are full of unnatural and unsustainably
ENVIRONMENT
Four companies ensuring we have a greener tomorrow
Ella Mills shares the power of plants
Add a touch of luxury to your beauty routine
Look and feel great with these vegan, cruelty-free products
Tara Bloom tackles the most dangerous plastics on the planet
Ditching technology from family time
Our round up of the latest eco products
THE BIG ISSUE – FUTURE
What does your future look like?
Ruth Ruane takes us back in time to tell us how to improve the future
The Be Kind team reflect on the valuable lessons we have learnt
Kaya Purchase on the people who believe that less is more
Jake Stones looks at the inspiring companies and products setting out to save the world
The Earth is in danger and needs your help
Is it just us, or is it getting hot around here?
COMMUNITY
The organisations helping you and your family learn more about the environment
As more of us are seeking natural remedies for our
Being zero-waste has never been more convenient than with this mobile van
Treat yourself to some of the best vegan food around
Our columnist shares her predictions
Natalie Morgan explains how pledging to the Scouts can help our communities
Exercise your green fingers with these handy essentials
Photographer Mark Griffiths explores the physical and mental benefits of wild swimming
SUSTAINABILITY
The Culinary Caveman tells us why, in order to look ahead to the future, we need to step back in time
Phillipa Smith spends seven days without wheels
Karen Edwards tells us how to make a difference with
Who doesn’t love a festival? Here’s how to make sure yours is eco-friendly
Add a splash of colour to your wardrobe, without compromising on ethics
CREATIVITY
Benjamin Von Wong chats to us about using his apocalyptic art to change hearts
Sustainable stays in incredible places
Have an old an picture frame hanging around that you no longer need? This clever craft from The Anastasia Co. can help you to put them to good use
In need of a boost? Adaptogens are the natural way to power up – Katrine Van Wyk shows you how to incorporate them into your diet with her innovative recipes
We talk to Bel Georgieva, environmentalist, influencer and author of The Sustainability Handbook
Cook Vegan, Do Yoga, Be Kind