WORDS HATTIE PARISH
Once just the domain of Hollywood celebs, a limelightbright smile is now a feasible reality for us mere mortals, and memories of sepia-stained Austin Powers gnashers are (thankfully) far behind us. Yet, maintaining a healthy smile takes work – something we Brits are reluctant to do. Eighteen per cent of us only visit the dentist when we think we have a problem, according to figures from Mintel’s Oral Care UK 2017 Report. And as many as six per cent of us prefer to go DIY, rather than face the dentist’s chair, when it comes to cosmetic oral care treatments such as teeth whitening. But neglect and using at-home products, like dodgy online bleaching kits, can cause more problems in the long run.