From Tesco and Greggs to Waterstones and McDonalds, it seems that an increasing number of our favourite brands are monetising the vegan movement to an unprecedented degree. The meat-free food market is worth almost £600 million in the UK, a figure that’s set to rise to nearly £700 million by 2021. Seemingly, businesses are learning that to maximise profits, they must embrace the demands of customers with an ethical inclination, with some having more staggering success than others.
Last year, the UK launched more vegan products than any other nation – with household brands and supermarkets leading the world’s drive towards a more compassionate and sustainable range of products. As such, we’ve seen an increase in the financial rewards of supplying products that cater for the biggest current growth market.