Your Cat, edited by Chloe Holland, is for everyone who loves cats and wants to be the best possible cat owner.
‘It’s mainly a practical magazine, with lots of advice for people on cat health and behaviour,’ said Chloe. ‘We have a lifestyle section, with, for instance, stories of cats who have overcome adversity. It’s for anyone who has a cat who wants to better themselves as an owner. We support various cat charities – pretty much any charity that works with cats – and that’s quite a big focus of the magazine.’
The magazine was redesigned a couple of years ago. ‘It’s much more fresh and modern,’ said Chloe. ‘The magazine readership is what it always has been, with middle-aged to older ladies with one or two cats, and a lot of retired readers, but the website readership is a completely different thing. It’s doing so well – the internet is crazy for cats – and it has much younger users, who look at it for advice but also for fun things, though we do position ourselves as the top place for cat advice.’