“Focusing on hair health has been a big success story for me. A lot of clients grew out their hair during lockdown, which left a lot of split ends. Naturally as hairdressers we would want to get the optimum finish immediately, but I have found that by doing small trims instead of what needs to come off in one go I am able to maintain a staggered approach to rebooking and can break the cycle. This has been a benefit to my clients as it means they get to keep the length they have grown. By only cutting what is dead or absolutely essential I have seen better results and more bookings.”