BEAUTY
BOSS BABY
Concerned about the lack of affordable, natural babycare products, co-parents Casyo ‘Krept’ Johnson and Sasha Ellese Gilbert created their own. And, they exclusively tell HELLO!, it’s just the beginning
INTERVIEW: LYDIA MORMEN.
It’s not every day a rapper turns their hand to babycare products, but that’s exactly what Krept from award-winning hip-hop duo Krept & Konan has done – and the range is a hit.
Nala’sBaby, which he created with former partner Sasha Ellese Gilbert, with whom he coparents two-year-old daughter Nala, sold out online within ten minutes of its launch at Boots last month. It began after the duo noticed a lack of natural, high-quality products at a price people could afford.
“One thing I noticed is that everything that’s good for you is expensive,” Krept, whose real name is Casyo Johnson, tells HELLO!. “It’s hard, especially now that there’s so much inflation and the cost of living’s gone sky high.
“Getting essentials like baby products should be at an affordable price point and it should be good. And that was something that we fought for.”