CRUSH
HOW TO TAKE A SELFIE LIKE A HERO WITH DIESEL
This ‘How To’ is very simple, just let Diesel do it for you. The brand have introduced Diesel Hero Fit underwear, with contour defining fit and naturally breathable cotton stretch fabric. The contours are defined and lifted at the back, and shaped at the front, with all the technicalities to make you look and feel your best. The underwear’s fresh softness and sheer comfort will truly make you feel like a hero. The campaign is undeniably eye-catching, photographing various Diesel heroes in a private moment. The campaign taps into the selfie culture curated by social media and artistic director Nicola Formichetti has said he wanted something “sexier and raw” with this campaign, which has definitely been achieved.
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