Autocar | 21st November 2018
SHOCK NEW LOTUS
If any car maker deserves success and good times to come, it is Lotus. Yet simply having investment and a management that believes in it is by no means a guarantee of success. The hypercar project is hugely exciting, yet also potentially a big risk. It will test the badge appeal of Lotus like never before. It wants near-Bugatti money for this new hypercar, not ‘merely’ McLaren or Ferrari. Key to its success will be just how limited it is. Too few is better than
too many.
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