CONFIDENTIAL
THE 2019 FRANKFURT motor show was, despite its heavy focus on electric cars, subjected to protests by environmental activists. So now that the future of the Geneva motor show is looking more stable, we asked CEO Sandro Mesquita what his event will do to acknowledge such groups. “Environmentalists are against automotive and cars,” he said. “It won’t change that we’re a platform for cars. So I’m sorry, but we won’t convince them – that’s a fact.”