Lifestyle photography is very much about making the normal seem more glamorous, with your ability to anticipate the action being an invaluable tool in making great images.
Whether it is with a single image, or a collection of images, always look to get a clear message across to the viewer. With larger commercial shoots, the story will more often than not need to be kept in line with the company’s marketing campaign, whereas with smaller and more intimate shoots, this will most likely be a direct story of your subject’s experience or an emotion.