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Digital Subscriptions > Learn Hot English > 197 > STARTING A BUSINESS


Learn how to start a business with our guide on useful financial expressions.

Have you ever thought of starting your own business? Take a look at this example of a start-up business, and learn lots of useful business expressions along the way.

Have you ever thought of starting your own business? Take a look at this example of a start-up business, and learn lots of useful business expressions along the way.

For the purposes of this article, we’re going to imagine that you’re starting a hair salon business... Snips hair salon, to be precise. Are you ready to set up your business? Do you think you’ll make it to Wall Street? Let’s see.

The first thing you’ll need to do is a bit of market research. You’ll need to find out what people are looking for when it comes to haircuts and hairstyling in the area that you choose. Then, once you’ve identified your target market, you’ll need to decide how much people are willing to pay for the services you offer.

The most important thing about your business is that it should have a USP – a unique selling proposition. This is something special that makes it different from the competition and that sets you apart in the market. Apart from offering a professional service, Snips is going to be open for 24 hours a day, plus it’s got its very own line of organic hair products. They are produced with Fair Trade goods that won’t harm the environment and they haven’t been tested on any animals. This is your USP!

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About Learn Hot English

Great news! The latest issue of Hot English (197) is out now! Learn over 1,000 useful words and expressions and improve your listening skills with Learn Hot English! This month: Learn 15 useful slang expressions so you can understand native speakers, songs, films and TV series better. Plus, 10 useful words and expressions for talking about chocolate and cooking, 12 useful words and expressions for describing graphs and charts, idioms, phrasal verbs... plus: • Food – chocolate. • Grammar – relative clauses (who, that). • Typical errors – error correction. • Art – airbrushing. • History – JFK versus Lincoln. • Language – how to learn idioms. • Politics – Winston Churchill. • Finance – Wall Street. • Cinema – Shia LaBeouf. • Business – how to start a business. • Marketing – ambush marketing. • Accents – the Scottish accent. • Architecture – buildings of the future. • Words – oxymorons. AND LOTS, LOTS MORE! By reading and listening to all this great content, you'll improve your English reading and listening skills and learn up to 1,000 useful words or expressions. Plus, you'll get a better job and pass English-language exams more easily. Guaranteed!