Welcome to this New Year issue of Prospect. We’ve been musing in the office on how to describe this edition—the first I’ve edited. “New Prospect” feels too much like a re-branding exercise—perhaps with the expectation of a free red rose. “New look Prospect” is accurate—the magazine has been stylishly redesigned by Mark Porter—but risks confusion with a fashion retail chain. In the end we settled for “A new Prospect.” Indefinite article, lower case n.
Continuity first: the magazine will, we hope, carry on as a still, small (but growing) voice of calm at a time when so many people increasingly feel they have to shout to be heard. For 27 years, Prospect has been an oasis of ideas, good writing and thoughtful debate in a desert of information chaos. Fewer and fewer people know which voices to trust. Societies— and the media that reflect them—are becoming more polarised. Populist rhetoric is replacing reasoned discussion. Too many people have stopped listening. People mistrust the so-called gatekeepers of knowledge: but they distrust the anarchy of social media even more.
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