Superbike Magazine October 2014 Edizione posteriore

It’s funny, the merry-go-round that PR people and we journalists have at this time of year. We all know there are new bikes coming from here and there. It’s our job to separate the crap and hyperbole from the genuine newsworthy detail so that you can feel informed after reading our content. I’ve been making the same calls to press and PR guys for the last ten years, the calls where grown men pretend something that exists doesn’t exist. It’s frustratingly hilarious. Like watching a man dressed as a gorilla trying to play the drums for chocolate. Some manufacturers are more candid than others and it can be frustrating for both parties who are trying to achieve the same thing to get anywhere. Ah well, I suppose if ever there was a time to direct you to our website, it’d be now. Keep an eye out on there for when Yamaha finally decide to tell everyone about the new R1, and other motorbikes, of course.