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The business of selling

Ensuring that crowds continue to flock to classical music concerts relies on a top-notch marketing strategy – and retaining audiences is becoming an increasingly sophisticated discipline
Christoph Eschenbach conducts the Gothenburg Symphony in October 2019
COURTESY GÖTEBORGS SYMFONIKER

Read all the breaking news in the string world online www.thestrad.com

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About The Strad

In a French-themed issue, the Ébène Quartet discuss their huge Beethoven project and we examine the early violins of J.B. Vuillaume. There’s a look at Michel Colichon and Nicolas Lupot, and Jean-Luc Ponty gives his Sentimental Work. Plus a Masterclass on Schubert’s Arpeggione Sonata.